OVERVIEW

Call letters: WAQY-FM/HD  Springfield, MA
Dial Position: 102.1 FM
Branding: Rock 102
Tagline: Springfield’s Classic Rock
Format: Classic Rock
Website: Rock102.com

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PRIMARY FOCUS

Adults 25-54

WHAT IS CLASSIC ROCK?

Rock 102 is a classic rock station. It is THE heritage rock station in Western Massachusetts & Northern Connecticut. Rock 102 plays the absolute best rock from the 70’s, 80’s and 90’s.

THE ROCK 102 TARGET LISTENER

Rock 102 is aimed at reaching decision makers, influencers, and consumers with families that are 25+ years old.

CORE ARTISTS

Tom Petty, ZZ Top, Led Zeppelin, Pink Floyd, Van Halen, Rolling Stones, Journey, Aerosmith, Boston, Def Leppard, Steve Miller Band, Eagles, Queen, U2, AC/DC, Doors, Bob Seger, Beatles, Bon Jovi, Eric Clapton

SCHEDULE

Weekdays:

• Bax & Nagle – 5:30 AM to 10:00 AM
• Dan Williams – 10:00 AM to 2:00 PM
• Pat Kelly – 2:00 PM to 7:00 PM
• Natalie Knowles – 7:00 PM to 11:00 PM

COVERAGE MAP

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OVERVIEW

Call letters: WLZX-FM/HD Northampton/Springfield, MA
Dial Position: 99.3 & 98.5 FM
Branding: Lazer 993. & 98.5
Tagline: Everything That Rocks
Format: Rock
Website: lazer993.com

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PRIMARY TARGET

Adults 18-49

WHAT IS EVERYTHING THAT ROCKS?

Rock that covers everything from the newest music to classic rock from the 80s & 90s.

THE LAZER TARGET LISTENER

Adults, leading an active lifestyle.

CORE ARTISTS

Metallica, Red Hot Chili Peppers, Green Day, Stone Temple Pilots, AC/DC, Guns ‘N Roses, Linkin Park, Nirvana, Pearl Jam, Foo Fighters, Godsmack, Aerosmith, Def Leppard, Smashing Pumpkins, Weezer, Disturbed, Motley Crue, Offspring, Shinedown

SCHEDULE

Weekdays:

• Mistress Carrie – 6:00 AM to 10:00 AM
• Alex Byrne – 10:00 AM to 2:00 PM
• Leah Rantz – 2:00 PM to 7:00 PM
• J. Lufko – 7:00 PM to 11:00 PM

COVERAGE MAP

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